Optimizing your video means the same as SEO for YouTube channel (Search Engine Optimization), this is how to rank YouTube videos on Google.
People search on YouTube for entertainment, information, or to learn how to do something.
So by optimizing our videos, we are helping our fans or followers find our videos, sound easy enough?
Can you see why this is hugely important for the success of your YouTube channel views? If your videos are not optimized, they will land on the videos that are.
To demonstrate "YouTube video optimization," I will explain step by step, and then we'll look at the results.
We will talk about your title, description, tags, and your call to action. No worries if you have no idea what that means, we'll cover each as we come to it.
I am creating this post and video about my dear friend who happens to be a fabulous singer. While we were sitting on a sidewalk in Playa del Carmen, Mexico; Luciano sang a few songs to a small group of us.
I shot two videos with my cell phone, and that is what I'll use to demonstrate "YouTube Video Optimization."
Luciano performs live on stage where he lives in, San Juan, Argentina.
These methods apply to all businesses, all sizes, and all industries.
Begin with Your Video Title:
Your title should contain a keyword phrase.
In Luciano's case; since our goal is to generate more visibility for him as a singer, his name is his brand.
His YouTube video titles should be the song title along with his full name.
Other videos that may include other content is when the keyword phrases are most important. For example; if Luciano was performing at the same location every time, or if it was at a popular or well-known venue, he will include the venue name with his name in the title. You will get more viewers to your channel.
In the first video, Luciano video is singing, “Zamba Para Olvidar.”And as Luciano becomes even more famous, which he will, we will include in each title, official video.
The Description
In the description area, we will include only pertinent information that talks about the video. The description should be fairly short, using only quality information. Meaning, do not use a bunch of fluff or empty words.
If other prominent names were present in the video or the location where the video or show took place, it’s a place where you perform routinely or the location of the video is well known, then include it.
Whatever you want to draw attention to or benefit from the Google juice it will provide; then include that information, only if it applies.
The words you use, provided they are keyword worthy, will draw more viewers to your channel, you may want to thank the well-known place for having you there or mention the name if it's noteworthy.
Example:
Music video by Luciano Sagua performing (or singing) Zamba Para Olvidar this is where we will add the location if you want to draw attention to the place; such as the venue, city, and state.
Call To Action
We are still within the description area where you will add your call to action. Your main call to action should go on the first or second line at the top of your description.
For each video, decide what you would like your viewers to do after watching your video?
"CTA" Options to consider:
- Provide a link to your website)
- Ask them to follow or like your Facebook page, not a personal profile.
- Share a link, ask them to subscribe to your channel.
- Give a link to where they may purchase your latest release
- Give them a link to opt-in to your email list
Example
Follow Luciano Sagua:
Facebook: facebook.com/xxx
Instagram: Intstagram.com/xx
YouTube Channel: YouTube.com/xxx
Place the option (s) you prefer in the description area for each video and of course, tweak them to fit your brand or industry. Give clear, concise, and brief instructions on what you would like your viewer to do next (call to action).
Some choose to copy and paste all their social channels into every video description as well into the channel information, itself. If you use them all, use the most desired "call to action" on the 1st or 2nd line at the top of the description box. It may be your web site URL or a link to opt-in to your email list.
It helps to keep a document with all the words and hashtags that you may easily copy and paste where needed. It's simple to add or remove words for each new video.
Hashtag Example: #LucianoSagua #SanJuan #Argentina #PopLatino #LatínPop #musician #music #songs #PlayadelCarmen #ZambaParaOlvidar
In the description, write all that is important about the video. If there are important names, the place where you are performing, or other people playing with you, include their names in the description. If the people have a big following, you will want to include them in your title.
Tagging:
Underneath the description area, inside the box, we are going to use the words without the hashtag, and instead, comma-separated.
Luciano Sagua, San Juan, Argentina, Pop Latino, Latín Pop, musician, music, songs, Playa del Carmen, Mexico, Zamba Para Olvidar
Customize Your Channel URL
As a singer, branding your name is a good idea. Luciano, the perfect your YouTube channel name is perfect as is.
Your YouTube channel URL name should eventually look like this:
youtube.com/user/LucianoSagua
No worries, YouTube has changed the ability to create a custom URL until a channel has a minimum of 100 subscribers. Once you have 100 subscriber's, you may request your name as your customized URL address, like above.
How to Build Your YouTube Subscribers
During every video, ask your audience to subscribe to your channel.
- All performances and events should be recorded and uploaded to YouTube. Yes, it's a lot of work, but well worth your time.
- The more often you post, the more people will be alerted, and your numbers will begin to multiply at a faster rate than what is possible in person.
- As you finish your live performances; invite your audience to subscribe to your YouTube channel. Some people will do it right then.
- Post to your social platforms at least once daily, invite people once a week to subscribe to your YouTube channel. Provide them a link to your channel for their convenience. Social sites are there to engage with your followers; people rarely utilize them to their full potential.
- Subscribe to channels that are similar to yours. Type their name into YT search bar. If they have a YT account, their channel should appear.
- Watch their videos, give a “thumbs up” if you truly like it.
- Leave a comment only if it's sincere of course.
- Encourage comments on your channel by asking them to comment during your video.
- Reply to all comments on your channel and ignore or delete the strange ones. Don't take it personally; they are unhappy souls.
- Lastly, follow other pros in your industry and emulate certain things you like that they're doing. Tweak things to make them work for your brand!
And Now for the Google Search Results:
These principles apply to all businesses, no matter the size.
Please let me know if there is anything I can help you with or if there is something else you want to learn.
I happily reply to all comments or questions.
P.S. Here are two short videos of Luciano singing to us in Mexico. He's such an amazing singer; to see his live show, will require a flight to Argentina!