Every entrepreneur/ business owner wants to be in the first organic position on the first page of Google, right?
Well, that’s impossible! We simply can’t all be first!
However, when you give Google the required information in the format the bots like, they will do their best to put you there!
There are no shortcuts only facts and know how. When you know how to optimize your blog, your Google ranking will improve and help other search engines find you as well.
The following list will help you improve your site’s visibility. There are many variables, with no guarantees. It largely depends on your competition, choice of keywords, keyword phrases, the frequency and placement of them. It’s a balancing act. You don’t want to use too many keywords (known as stuffing), yet using too few does not help either.
If you want to know how to get on the first page of Google, it will greatly benefit you to see the best methods of finding keywords, and more importantly, your keyword phrases. Here is a great video explanation with screen share.
More specific terms are typically less competitive, but not always. This is why unusual niches are much easier to rank for.
There are ways to make a highly competitive topic or keywords, easier to rank depending on how you use the terms. Let’s say you are a Plumber near North Kansas City, MO. The keyword “Plumber” is too competitive but the keyword phrase “Plumber in North Kansas City, MO” is much more specific, accurate, and likely to show up pretty quickly.
If that doesn’t work, create a video with the same title, and publish it in your Google Plus Profile or Page with tags, it will surely show up right away!
Once you begin using these routines each time you create a blog post or a YouTube video, which reminds me, be sure to optimize all your videos! This is so powerful. If you don’t know how; hit me up, I’m happy to help you rank higher on Google!
Check your ranking status by going to your Google browser:
1) Click the tiny 3 vertical dots on the top right of your browser.
2) Once you click the 3 vertical dots you’ll see a drop-down menu open.
3) Click the 3rd line “New Incognito Window”.
4) Type in keywords or phrases that people may use to search for your products or services (Do NOT type your company name). We are simulating a real live search. Using incognito will not remember you and previous searches.
Use keywords you think people will use to search for your product or services.
Also if your product has a specific name, don’t use it.
Use general info that someone who doesn’t know your name, your business name, nor the names of your products or services.
Count what position your company is. 1st page 10th position? 2nd page, 3rd position? 10th page? Where are you?
Now apply the info above, and see how long it takes to get to the first page of Google, and perhaps even in 1st position (organic)!
Don’t count this area. These are paid ads and no one counts them.
We are looking for “organic search” only.
P.S. There are many more things we can do, let’s conquer these first and then we’ll include more tricks to put up your sleeve!
Leslie, founder of MI, a digital marketing agency for brilliant business owners and entrepreneurs. When she’s not helping owners with their online presence, running Facebook or Google ads, designing websites, landing pages, email campaigns or creating video ads; she's probably scuba diving off some remote island in the Caribbean! She's super friendly & fun to talk to. She enjoys sharing things that will help your business. So reach out from your favorite social site and say hello; she'll be expecting you! :)
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