Today we’re going to talk about:
What’s the big deal about keywords?
Using the right keywords drives targeted traffic and will skyrocket your business!
I think by now we all know everything online is increasing and is NOT going away.
If you own a business it is no longer an option not to learn powerful strategies.
Unless we have a full understanding, we’re only guessing who to hire?
Learning certain strategies will increase your chance of huge success.
For example, understanding what keywords are bringing visitors to your site.
Watching your bounce rate to see what blogs or videos are bringing people in or turning them away.
Looking at this information routinely is every bit as important as balancing your checkbook.
These tools are 100% free and at your disposal 24/7.
My specialty is making techie stuff easy to understand.
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Once you do your keyword search – we use them for
Before we write a blog make a video, or do anything online, the first thing we want to do is choose a topic.
If you are anything like me, I can’t do keyword research for SEO only; without being passionate about the topic first.
I choose the topic then I find keywords that work.
I look for keywords that fit my topic.
I look at the top of Google search, and then I look at the bottom of the page to see what their options may come up.
Once I have enough variations I copy them on a notepad and then take them over to a funny named site called, “Keyword Shitter”, no kidding!
Once I’ve entered all the names here, click on positive and the button below that reads, shit the keywords.
It will begin pulling up all the search results, and some have no monthly searches.
Copy each search to the same Excel spreadsheet.
Now go over to Google Keyword Planner and add your long list here.
Check out the video above as it will be easier to follow along there. You may stop and pause as often as you like.
If you have a Gmail account then you’re good! You already have everything you need; you have a YouTube account, Google Plus, Google Analytics, Google Forms, Docs, Slides.
All you have to do is sign into Google AdWords and Google Analytics with your Gmail password and Google Webmaster.
I recommend linking these tools together to make sure your website Rocks!
For now, we will take all the keywords gathered so far and load them into the Google Keyword Planner.
In the box called “Customize your search”
open the “Keyword options” and select the first one, “Only show ideas closely related to my search terms” and save.
Then choose “Get Ideas.”
Then click on keyword ideas, we don’t really worry about the ad group ideas for now.
This will reveal the monthly search volume. Choose what you want to keep.
The Keyword Planner makes it easy to download the entire list into a CSV file.
Or select only the keywords you think are worth keeping, add a check mark to the right of the keywords and on the right side of the page and then download to a CSV file.
Now we go to Keywordkeg.com and enter all the keywords. Click on “Get search volume and CPC.”
As you will see, this looks pretty much like the Google Keyword Planner.
I’m going to compare all the numbers from four lists on one Excel spreadsheet.
I also deleted the phrases where the CPC (cost per click) was too high or if the competition was too high.
I deleted the phrases when the monthly search was too low.
So the list I ended up with is only about 10 options, I will not use all of them in the same blog. I will keep some for future use. I may use some for a title and throughout the blog or video.
1) First, we went to Google and searched to get ideas for the keywords, phrases and some of the search numbers.
2) Then we went to keyword Shitter to get even more ideas and numbers. We gathered what we had so far and took them over to
3) Google Keyword Planner to get the search results
4) Last we took them to the Google browser extension called Keywords Everywhere.
All we need to know is which ones are worth using!
Once I have the list organized, beginning with Keyword phrases in column A, the monthly search volumes in column B, the competition in C, and the CPC in D.
I hit the alphabetize button so I can clearly see the 4 matches and learn which words are strong contenders across the board.
After running all the numbers; I deleted all the words and phrases that didn’t have any monthly searches. If no one is searching for them, why bother?
After all the testing and cross-checking, I’m confident to bypass the Keyword Planner.
The Keywords Everywhere was consistent enough to only check it once and a while.
Which means; from now on finding your keywords will be super-fast and easy using this amazing browser extension called, “Keywords Everywhere?”
A word of caution; the keywords and phrases found in Google Search and in the Keyword Shitter, must be tested. If no one is searching for them, leave them alone.
To see search volume look in Google Keyword Planner, or for an even faster more simple way, use Keywords Everywhere, the Google extension. Where you may paste an entire list!
Let me know if this helped!
Leave a comment on my blog I’d love to hear what you think.
P.S. Reduce your bounce rate by making your keywords relevant. Check out my recent blog to learn more about bounce rate.
Leslie, founder of MI, a digital marketing agency for brilliant business owners and entrepreneurs. When she’s not helping owners with their online presence, running Facebook or Google ads, designing websites, landing pages, email campaigns or creating video ads; she's probably scuba diving off some remote island in the Caribbean! She's super friendly & fun to talk to. She enjoys sharing things that will help your business. So reach out from your favorite social site and say hello; she'll be expecting you! :)
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