What Does It Mean To Have a Mobile-Friendly Site?
It does not only mean that your site may be viewed from your phone. There is much more to it than this. Your site must fit on every device size; all navigational links must be a certain distance apart and the font sizes reduced to fit on the screen.
Check out this video:
The use of mobile devices to surf the web is growing at an astronomical rate and unfortunately, many businesses have still not optimized their sites for mobile!
Think about the various sizes of smartphones, netbooks, tablets, desktops, PCs, and home theaters. This trend will only continue.
It's all about making the users experience equally as good on all devices.
Take a look at this excerpt from the Huffington Post by John Rampton.
“Google realizes that unhappy people will go elsewhere, meaning that bounce rates increase and the site will not rank on mobile searches. This creates a big headaches involving Google’s external link algorithm and on-page errors. Which in turn harms your SEO.“
In May 2016, Google is expected to release another mobile-friendly algorithm update, further punishing sites that are not deemed mobile-friendly.
Your site must offer a good user experience on all sizes of screens? And Google is giving us the incentive to do so.
For example, it is not a pleasant experience for mobile users to have to zoom in and out repeatedly to view your website.
There are certain standards of creating a responsive design with a flexible framework from a single template. This fluid layout may be easily viewed from all types and sizes of devices.
Over a year ago Google announced that websites that were not optimized for mobile will experience a SIGNIFICANT IMPACT on their Google rankings and sites have already started receiving penalties.
Google gave us fair warning May 2016, that they would be turning up the heat.
It’s difficult enough to rank and maintain the first page of Google, and losing rankings can mean thousands or more for some businesses.
Google has provided a way for you to check your site to make sure it’s mobile optimized.
It only takes a minute to add your site URL and wait for it to upload.
You will know right away if your site is in the clear.
It will either light up red and say “Not mobile-friendly” Or green and read “Awesome! This page is mobile-friendly”
I’ve also included an original article from last year’s warning. They reference this mobile-friendly-algorithm as being as big of a deal as the Penguin and Panda updates,
I for one don’t want to take any chances! I’m glad Google is helping us get this right; after all, they are looking out for all our best interests. Getting users to your site is good, right?
Check it out here…If your site proves to be optimized, congratulations!
If you’re not mobile optimized, I’m including another link for you below.
If you’re not mobile optimized click here we are happy to take a look for you.
P.S. Quoted in the original article below, Zineb Ait Bahajji, is a Webmaster Trends Analyst for Google. Yes, she’s kind of a big deal!
P.P.S. Check out this video from Google addressing the Mobile-Friendly situation: