10 Factors that Affect Your Website Ranking on Google

The health of your website is crucial to your business success online and offline.  You created your site to:
~ build a trustworthy online presence
~ gain new business
~ rank on Google searches
~ help clients find you on the internet and or locally
~ sell your products or services
~ beat your competition; otherwise, they are getting all the business.

Your site is the foundation of your content marketing. Without a quality site, it is not possible to build and grow.

If your website is in poor health, it costs you business, leads, and sales.

You may easily remedy this by applying the following Ranking Factors: 

1. SSL Certificate 

It's important to assure your site is encrypted & secured.  Security has always been “top priority” for Google.

  • Without an SSL, your site visitors and customers are at higher risk of being having their data stolen.
  • Your site security is also at risk without encryption.
  • Without the added protection your site is open to phishing scams, data breaches, and many other threats.

Ultimately the SSL certificate secures the connection for both, your visitors and you, the site owner.

Five years ago, Google took a strict stance to protect consumer privacy and announced HTTPS as a new ranking signal.  Without this security, sites are not secure.  The process of applying penalties to these sites started long ago.

SSL Security

If your site is not yet secured, it's time to fix it. Many hosts are overcharging for this service. Your host should give you a nice discount for the first year, or free and then $9 per year per certificate, one SSL certificate per website.     

2. Page Speeds 

Slow load speeds not only affect your ranking, but it will also hinder your website user experience. When your web pages take too long to load your bounce rate increases because people will not stay to read your content. 

You must test your page speed for both mobile and desktop. You can test your ​site speed here  Be sure to toggle on both once Google's initial analysis is complete.  

Google Speed Test

If your site is not loading in the green, it's time for a site audit. The reason is likely due to a few or many of these:

  • Excessive Flash Content
  • Bad Code
  • Code Density
  • Enable Caching
  • Excessive HTTP Requests
  • Large Image Files
  • JavaScript Issues
  • Outdated CMS
  • Too Many Plugins- remove unused
  • Server Performance
  • Unnecessary Redirects


3.  Mobile-Optimized

Your website must be optimized to ensure mobile users ease and accuracy of use. 

  • The font sizes must be correct.
  •  Your content may overlap or disappear when your screen minimized to fit on mobile.
  •  Are the navigational links (menus) too close. 

You can test your site here to see if it's mobile-friendly.  Please understand it doesn't mean your rank is okay.

Have you looked at every page of your website from your mobile?  Have you checked all the links and navigational buttons?

Mobile Friendly Test

4. Domain Age, URL, and Authority 

If your site is less than three years old, if your domain name is not relevant to your business,  If the inbound and outbound links are not high quality, this may ding your ranking.  If all is well, this will boost your ranking.

5. Optimized Content 

Optimizing your content means that you have carefully chosen certain keywords to alert Google’s algorithm what is most important on your site.  The words and phrases you select will determine the type of viewers who find your site.  Are you receiving high-quality clients?    

6. Technical SEO 

Technical SEO is the process of supplying the search engine spiders the right information to more effectively crawl and index your site. The more we help them map your information, the better your chances of ranking higher.

Using breadcrumbs to help users navigate on your site; showing the hierarchy for each page.

Remove or update broken links, fix errors.

In reality, Technical SEO applies to each of the ten factors listed in this post.

Tech SEO includes the architecture of your site to help guide search engine crawlers to index your pages. You are giving bots the right directions to crawl the posts and pages on your site.  Letting the bots know what should or should not be indexed. If certain pages should be skipped, making the search faster, easier, and more precise.

Google parse your structured data markup and display it in search results; use Googles Structured Data Testing Tool to test your site now.

7. User Experience (UX)

As business owners, user experience (UX) is one more thing we have in common with Google. User experience is Google's primary objective, and in all reality, it's ours as well.

Delivering quality and improving interactions and communications are both of our ultimate goals. Without it, we would not have a deep understanding of our client's pain points, wants, and needs.

The perception our clients have of our products and or services relies heavily on excellent UX. Otherwise, neither of us would have clients!

Keep this in mind next time you become aggravated with Google's latest updates. They are only creating them to hold site owners accountable to deliver the best UX for all clients.

Google updates help us serve our clients better. If we stay on top of their requirements, we stay on top in Google's SERP's (Search Engine Results Pages).  Thank you, Google!

8. Links

Links are a crucial ranking signal.  The Google bots investigate these links to determine if your site is authoritative and your content is relevant.  

  • Inbound links - links coming into your website from another website.
  • Outbound links - outgoing links from your site to another site or social network.
  • Backlinks – a link that pings your site from another site. The link may be someone shouting out your business, or a guest post you wrote with a link coming back to your site.
  • Internal links - linking to another page or post within your domain. These are used to help your visitors navigate or to display related posts or articles for further clarification.

Broken links or links pointing to low quality or irrelevant sites hurt your ranking.   

Good links improve your ranking!

9. Social Signals  

Links from Twitter, Facebook, and other social sites do not count the same as authoritative links. And social shares are not directly responsible for increasing your ranking; however, the highest-ranking pages are those who get lots of shares. The more people see it, the more it is seen and shared. Social sharing helps your search rankings indirectly.

Before you start plastering your business all over the internet on these. Please learn how to do them properly. Otherwise, it will defeat the purpose. 

Social Signals to Your Website

10. Business Listings 

Information business listings and reviews are extremely important on Google My Business, Facebook, and all relevant directories for your business. Having a site audit is highly advisable to find and fix errors that are sabotaging your ranking.

Business Directories

If you are unsure of the health of your site, no worries; we are here to ensure that your site is free of warnings, errors, and critical issues that may be blocking advancement.  

We make your site is thriving in the highest position possible in the search results.

We want you to focus on what you do best!

Let me know if I can help!

My best,

Leslie :)

About the Author Leslie O'Neill

Leslie is the founder of MI, a digital marketing agency for brilliant business owners and entrepreneurs. When she’s not running ads, designing landing pages, websites, or email campaigns; she's probably scuba diving off some remote island in the Caribbean! Leslie's super friendly & easy to talk to. She enjoys sharing things that will help your online business. Reach out from your favorite social site and say hello; she'll be expecting you! :)

follow me on:
>