All posts by Leslie O'Neill

group of people with thumbs up social proof

What Is Social Proof: Why It’s Valuable

What Is Social Proof and Why Is It Valuable to Businesses?

Social Proof is when people like, comment, or share your blog, videos, FB posts, leave a review or a testimonial.

 

Why It’s Valuable?  It shows your audience that you may be someone they would like to get to know and trust.  

 

It immediately makes them take notice when they see many others took the time to like, write a comment, or share your information.  Social proof gets their attention, whereas, with nothing below your work, people will make split-second decisions and may not bother to watch or read.  

 

People standing in to see why everyone else is in line

 

Yes, there is a bit of psychology involved, that is sales and marketing 101.  When people like you, you’re halfway there!

Facebook Pages or Groups (not your personal profile)

 

If you have a business or are considering starting a business, starting a Facebook page or group is wise.  It’s a fabulous way to begin building a targeted audience. I’m referring to massive followers, not the small groups that are used for private conversations.

 

You’ll want to begin an email database regardless if you have a product or service to sell, or an online or brick and mortar business.  You will especially want to get the emails of followers to share your blog posts.  It all comes down to the quickest most effective way to get your information in front of your target audience so they may discover you! 

 

One thing you’ll soon see if you don’t know already, I will not promote pushy sales tactics.  It’s all about attracting the right people who will resonate with you and your brand. 

 

When we lead with value and end with a soft sell, you’ll be much more likely to keep your followers and attract new fans.  Of course, we eventually share our offers.  Our primary goal is to share more of ourselves and make solid connections, based on common interests.

 

People will get to know more and more as you begin to give value and share your thoughts and beliefs. When they are able to relate to you and sense that you are approachable; that’s it a bond begins to form.  It’s up to you to share on the platforms where your audience may be, so they may learn about you.

 

Gone are the days of pushy sales and those that sell, sell, sell.  If you’re not making enough sales, you may want to read this article, Best Advice For Selling Online, as well.  

 

I used to think that having as many followers as possible on all the social platforms was a good idea,  well that was a huge mistake!  The less targeted your followers are, the more it affects your marketing, and not in a positive way. I won’t go into each of the platforms now.  For simplicity sake, the more targeted your audience, the higher your conversions/sales and the less your ad cost.

 

If you are not sure what you want to sell, or perhaps you sell multiple items; start by creating your email list using your name.

 

People follow you because they like you.

 

If you can help them solve their problem, if you’re an authority figure on a given subject, and if they like you; they will follow you.   Your lists may be segmented later, based on what you decide to offer.  For now, just begin providing them information and ask what you may do to help.

 

Social proof is a powerful way to promote posts, gain new readers and email subscribers to your offers.

 

The more engagement (comments, likes & shares) you receive on your Facebook Ads, the more FB will allow people to see your ads and the less the ads will cost, which will also increase your conversion rates and sales.

 

There are several reasons you’ll want a Facebook page or a group:

 

  • Posts go to specific people who are highly interested in a particular topic.
  • If people hide you, make derogatory comments, and worse, report or block you.  These affect the ads FB allows to be seen.
  • You may create ads, for many different reasons:
  • Brand awareness by reaching people who are more likely interested in it.
  • Show your ad to a maximum number of people.
  • Gain traffic
  • Send people to a destination on or off Facebook.
  • To get post engagement.
  • To announce an event.
  • To locate a specific audience to LIKE your page.
  • To announce your offer.
  • To get more people to install your app.
  • To get more people to view your video content.
  • To drive more leads, get email addresses of those interested in your brand.
  • Get better conversions
  • To drive valuable actions on your app or website.
  • The more people, the better percentage of sales.
  • Create ads that automatically show products from your catalog based on your audience.
  • Allow people in your local vicinity to find and do business with you.

 

All the above is accomplished by the way you set up your ads.  Your promos will be seen, only by the types of people you select by choosing your best demographics; a certain gender, age range, salary range, zip codes, city, state or country, or perhaps you select all countries.

 

Select people with specific interests, there are ways to drill down your selections so you know the people aren’t just slightly interested, but highly involved in that topic.  You may also find “online buyers” of particular types of products or services.

 

None of the above may be accomplished with a personal profile.

 

 You may only sell from a Facebook page or a group. A personal profile should never be used as a business page.  Your logo should only be used in the cover photo, never in the small profile section, even on a business page.  No matter how you slice it, this is a social platform designed to build relationships, I don’t know about you but I’ve never talked to or made friends with a logo before.   😉

 

So the cool trick to getting more and more engagements on your post….

 

Create the post 2-3 days prior to creating your FB Ads.

 

Invite all your friends and family to give some social proof.

 

Then create your ad.  The first time viewers see it, there will already be comments, likes, and maybe shares.  It is 60% more likely that others will do the same.  I’ve tried it both ways on multiple occasions; it works like magic!

 

Of course, your copy matters, a killer photo will make or break it too.  Decide in advance what your goal is for each ad before you begin.  All things throughout the ad should encourage your viewer to one “call-to-action” at the end.

 

Regardless if it’s a very short video (under 40 seconds) or a photo with a few sentences in the post.   The call to action such as:  Sign up now, Learn More, Like, Share, etc.  And your link and name the button to match the action you want your viewer to take.

 

Let me know if you have questions or would like more information.

 

Good luck and please keep me posted on your progress!  I love it when people begin learning and suddenly their businesses start to soar!  It’s not difficult; just keep learning one new skill at a time.  Soon you’ll look back and be amazed at the knowledge and skills you have picked up along the way.  These are techniques you will use for any niche, any type or size of business.

 

Please stop by any social platform and say hello!

 

 

How To Rank on the First Page of Google?

How do I get on the first page of Google

Want to know…

“How To Rank on the First Page of Google?”

SEO (Search Engine Optimization)

Google ranking made simple with this plugin!

 

Every entrepreneur/ business owner wants to be in the first organic position on the first page of Google, right?

 

Well, that’s impossible!  We simply can’t all be first!

 

However, when you give Google the required information in the format the bots like, they will do their best to put you there!

 

There are no shortcuts only facts and know how.  When you know how to optimize your blog, your Google ranking will improve and help other search engines find you as well.

 

The following list will help you improve your site’s visibility. There are many variables, with no guarantees. It largely depends on your competition, choice of keywords, keyword phrases, the frequency and placement of them. It’s a balancing act. You don’t want to use too many keywords (known as stuffing), yet using too few does not help either.

 

  • The number of times does your keywords/phrases appear on the website.

 

  • Is your blog properly formatted?

 

  • Is your content relevant to the keywords and phrases on your website?

 

  • How quickly are the pages loading on your site?

 

  • Are you updating your site regularly?

 

  • If you truly want to know How To Get on the First Page of Google, you will use all this information, and more.

 

  • Is your website mobile-friendly?  If not, or you’re not certain, you may find out here.

 

  • Use Google Analytics to analyze your traffic sources and what words they used to find you.

 

  • Discover through GA (Google Analytics) what locations your viewers are searching from. If they within your demographics, great!  If not, use this data to tighten your wording/ search terms to obtain the desired result.

 

  • Meta tags and descriptions are a must!  

 

  • I discovered an amazing WordPress plug-in that will help you nail your SEO.  It walks you through each step, completing the SEO portion of your blog posts and pages to make the Google bots happy.

 

Yoast SEO

 

  • As shown below, the dots appear red in color, as you enter more robust words, the color turns to orange, and as you continue with the right quality & quantity of words, the color will turn to green.  If you use too many filler words (I call fluff), the dots will remain red or yellow.  The instant you remove the fluff and add more meaningful words, the color immediately turns green. I love this function on SEO Yoast! It helps to understand how Google likes it, and it helps you learn quickly.

 

Red yellow green buttons

 

  • Backlinks also help your rankings.  Having a high ranking site link back to your site; whether you write a guest blog or the site authors include a link from their site to yours. This allows you to score big Google points, especially if that site has a huge fan base.

 

  • To earn extra Google points, find those in your niche to partner with that have website URL’s ending in .org, .edu, or .gov.  Using back-links on these, provided the content is relevant and of good quality, will definitely improve your ranking.  

 

  • Always provide helpful information.

 

  • Upload nice images,  use keywords in the descriptions and meta-tags prior to adding them to your site.  

 

  • *WARNING* Never copy content from the internet. Use only original text, the bots will track it down. You may never know but your site will be dinged and suffer…big time! It’s not worth it.

 

If you want to know how to get on the first page of Google, it will greatly benefit you to see the best methods of finding keywords, and more importantly, your keyword phrases. Here is a great video explanation with screen share.

 

  • It’s important to know what search terms people used to find your site, Google Analytics gives you this information. GA is 100% free. Just set it up to your site and other social platforms, and monitor it frequently so you may make adjustments accordingly.

 

  • Use internal and external links. Where it was mentioned above to see the video explanation.  Internal links lead viewers to helpful posts & videos.

 

  • External links are when you partner with other powerful sites.  Be sure to check the box, (open in another browser), you always want to keep viewers from completely leaving your site whenever possible.

 

More specific terms are typically less competitive, but not always. This is why unusual niches are much easier to rank for.

There are ways to make a highly competitive topic or keywords, easier to rank depending on how you use the terms. Let’s say you are a Plumber near North Kansas City, MO. The keyword “Plumber” is too competitive but the keyword phrase “Plumber in North Kansas City, MO” is much more specific, accurate, and likely to show up pretty quickly.

 

If that doesn’t work, create a video with the same title, and publish it in your Google Plus Profile or Page with tags, it will surely show up right away!

 

Once you begin using these routines each time you create a blog post or a YouTube video, which reminds me, be sure to optimize all your videos! This is so powerful. If you don’t know how; hit me up, I’m happy to help you rank higher on Google!

 

Check your ranking status by going to your Google browser:

1) Click the tiny 3 vertical dots on the top right of your browser.
2) Once you click the 3 vertical dots you’ll see a drop-down menu open.

 

Incognito
3) Click the 3rd line “New Incognito Window”.
4) Type in keywords or phrases that people may use to search for your products or services (Do NOT type your company name). We are simulating a real live search. Using incognito will not remember you and previous searches.

 

Use keywords you think people will use to search for your product or services.

 

Also if your product has a specific name, don’t use it.

 

Use general info that someone who doesn’t know your name, your business name, nor the names of your products or services.

 

Count what position your company is. 1st page 10th position? 2nd page, 3rd position? 10th page?  Where are you?

 

Now apply the info above, and see how long it takes to get to the first page of Google, and perhaps even in 1st position (organic)!

 

Don’t count this area. These are paid ads and no one counts them.

Google Paid Ads

We are looking for “organic search” only.

 

Organic Search

 

Good luck!

leslieoneill.com 400 x 384

 

 

 

 

 

P.S. There are many more things we can do, let’s conquer these first and then we’ll include more tricks to put up your sleeve!

YouTube Video Optimization

YouTube Video Optimization

YouTube video optimization

Welcome!  If you landed on this post you must be interested in learning more about

“YouTube video optimization”!

 

Optimizing your video means the same as SEO for YouTube channel (Search Engine Optimization), this is how to rank YouTube videos on Google.

 

The reason people go to YouTube; to search for entertainment, search for information, or search how to do something, right?

 

So by optimizing our videos, we are helping our fans or followers find our videos, sound easy enough?

 

Can you see why this is hugely important for the success of your YouTube channel views?  If your videos are not optimized, they will land on the videos that are.

 

To demonstrate “YouTube video optimization” I will explain step by step and then we’ll look at the results. 

 

We will talk about your title, description, tags, and your call to action.  No worries if you have no idea what that means, we’ll cover each as we come to it.

 

I am creating this post and video about my dear friend who happens to be a fabulous singer. While we were sitting on a sidewalk in Playa del Carmen, Mexico; Luciano sang a few songs to a small group of us.

 

I shot two videos with my cell phone and that is what I’ll use to demonstrate “YouTube Video Optimization”.   

 

Luciano performs live on stage where he lives in, San Juan, Argentina.   

Luciano Sagua

 

For those reading or watching and you’re not a professional singer; these methods apply to all businesses, all sizes, all industries.

 

Begin with Your Video Title: 

 

Each title should contain a good keyword phrase.  We won’t have time in this video to go into detail about keywords or keyword phrases but I’ll include a link in the description to a previous video that covers “How to Do A Keyword Search”.

 

Your title should cover exactly what the video is about.  And in Luciano’s case, since our goal is to generate more visibility for him and his name is his brand.  Most of his titles will be his name and the song title he is singing.

 

Other videos that may include other content, is when the keyword phrases are most important. One exception is if Luciano was performing at the same location every time, or if it was at a very famous venue, we may want to include that name in the title. Always use the extra Google juice to get more viewers to your channel, only if it actually pertains to your video.

 

For this title, we will use:  Luciano video is singing Zamba Para Olvidar

 

And as Luciano becomes even more famous, which he is, we may also include words like (official video) to each title.

 

Next, the Description:

 

In the description area, we will include only pertinent information that talks about the video.  The description should be fairly short, using only quality information.  Meaning, do not use a bunch of fluff or empty words.

 

If other prominent names were present in the video or the location where the video or show took place, it’s a place where you perform routinely or the location of the video is well known,  then include it.

 

Whatever you want to draw attention to or benefit from the Google juice it will provide; then include that information, only if it applies.

 

The words you use, provided they are keyword worthy, will draw more viewers to your channel, you may want to thank the well-known place for having you there or mention the name if it’s noteworthy.

 

Example:  Music video by Luciano Sagua performing (or singing) Zamba Para Olvidar this is where we may add the location, only if you want to draw attention to the place.  The city & state should be used for sure.

 

Call To Action

 

We are still within the description area where you will add your call to action.  Your main call to action should actually go on the first or second line at the top of your description.

 

For each video, decide what you would like your viewers to do after watching your video?

 

 “Call to Action” options to consider: 

  • Provide a link to your website)
  • Ask them to follow or like your Facebook page (create a page, rather than use your personal profile.
  • Share a link, ask them to subscribe to your channel.
  •  Give a link to where they may purchase your latest release
  • Give them a link to opt-in to your email list

 

Example 

Follow Luciano Sagua:

Facebook: https: //facebook.com/xxx

Instagram: https://instagram.com/xxx

Twitter: https://twitter.com/xxx

YouTube Channel: http://YouTube.com/xxx

 

Place the option (s) you prefer in the description area for each video and of course, tweak them to fit your brand or industry.  Give clear, concise, and brief instructions on what you would like your viewer to do next (call to action).

 

Some choose to copy and paste all their social channels into every video description as well into the channel information, itself.  If you use them all, use the most desired “call to action” on the 1st or 2nd line at the top of the description box. It may be your web site URL or a link to opt-in to your email list.

 

It helps to keep a document with all the words and hashtags that you may easily copy and paste where needed.  It’s simple to add or remove words for each new video.

 

Hashtag Example:  #LucianoSagua #SanJuan #Argentina #PopLatino #LatínPop #musician #music #songs #PlayadelCarmen #ZambaParaOlvidar

 

In the description, write all that is important about the video. If there are important names such as the name of the place where you are performing or other people, playing with you, include their names.  Especially if they also have a big following.  This will draw more attention to your channel.

 

Now For the Tagging

 

Underneath the description area, inside the box, we are going to use the words without the hashtag, and instead, comma separated.

 

Like this:

Luciano Sagua, San Juan, Argentina, Pop Latino, Latín Pop, musician, music, songs, Playa del Carmen, Mexico, Zamba Para Olvidar

 

Luciano Sagua

 

Customize Your Channel URL

 

As a singer, branding your name is a good idea.  Luciano, your YouTube channel name is perfect as is.

 

Your YouTube channel URL name should eventually look like this:

https://www.youtube.com   /user/ LucianoSagua

 

No worries, YouTube has changed the ability to create a custom URL until a channel has a minimum of 100 subscribers.  Once you have 100 subscriber’s, we will request your name be included in your customized URL address.

 

How to Build Your YouTube Subscribers

 

  • During every video ask your audience to subscribe to your channel.
  • All performances and events should be recorded and uploaded to YouTube. Yes, it’s a lot of work, but well worth your time.
  • The more often you post, the more people will be alerted and your numbers will begin to multiply at a faster rate than what is possible in person.
  • All live performances should end with a request to subscribe, some may do it right then.
  • Feed all your social platforms daily, invite them to subscribe to your YouTube channel. Provide a link to your channel for their convenience. This is the purpose of social sites yet people rarely utilize to their full potential. 
  • Subscribe to channels that are similar to yours.  Type their name into YT search bar. If they have a YT account, their channel should appear.
  • Watch their videos and give a “thumbs up” only if you truly like it.  
  • Leave a comment only if it’s sincere of course.
  • Encourage comments on your own channel by asking them to comment during your video.
  • Reply to all comments on your channel and ignore or delete the weird ones. Don’t take those personally, they are simply unhappy souls.
  • Lastly, follow other pros in your industry and emulate certain things you like that they’re doing.  Tweak things to make them work for your brand!

 

And Now for the Google Search Results:

 

 

These principles apply to all businesses, no matter the size. 

Please let me know if there is anything I can help you with or if there is something else you want to learn.

I happily reply to all comments or questions.  

 

Leslie ONeill Market Immersion

 

P.S.  For updates and tips for online marketing tips, please go to my channel here and subscribe.  🙂

 

P.P.S.  The videos I shot of  Luciano in Mexico.   He’s such an amazing singer.  Although to hear him live will require a trip to Argentina!  🙂

 

and

How to Do a Keyword Search in Google Keyword Planner

 

Today we’re going to talk about:

How to Do a Keyword Search in Google Keyword Planner

how to do keyword research for SEO,

and how to find the best keyword.

 

What’s the big deal about keywords?

 

Using the right keywords drives targeted traffic and will skyrocket your business!

 

I think by now we all know everything online is increasing and is NOT going away.

 

If you own a business it is no longer an option not to learn powerful strategies.   

 

Unless we have a full understanding, we’re only guessing who to hire?  

 

Learning certain strategies will increase your chance for huge success.

 

For example, understanding what keywords are bringing visitors to your site. 

 

Watching your bounce rate to see what blogs or videos are bringing people in or turning them away.

 

Looking at this information routinely is every bit as important as balancing your check book. 

 

These tools are 100% free and at your disposal 24/7. 

 

My specialty is making techie stuff easy to understand. 

 

Subscribe to my channel for more videos. Also, sign up for email updates and juicy info! 

 

Once you do your keyword search – we use them for

 

Before we write a blog make a video, or do anything online, the first thing we want to do is choose a topic.

 

If you are anything like me, I can’t do keyword research for SEO only; without being passionate about the topic first.

 

I choose the topic then I find keywords that work.

 

I look for keywords that fit my topic.

 

 I look at the top of Google search, and then I look at the bottom of the page to see what their options may come up.

 

Once I have enough variations I copy them on a notepad and then take them over to a funny named site called, “Keyword Shitter”, no kidding!

 

Once I’ve entered all the names here, click on positive and the button below that reads, shit the keywords.

 

It will begin pulling up all the search results, and some have no monthly searches.

 

Copy each search to the same Excel spreadsheet.

 

Now go over to Google Keyword Planner and add your long list here.

 

Watch the video above as it will be easier to follow along there.  You may stop and pause as often as you like.

 

If you have a Gmail account then you’re good!  You already have everything you need; you have a YouTube account, Google plus, Google Analytics, Google Forms, Docs, Slides. 

 

All you have to do is sign into Google AdWords and Google Analytics with your Gmail password and Google Webmaster. 

 

I recommend linking these tools together to make sure your website Rocks!

 

For now, we will take all the keywords gathered so far and load them into the Google Keyword Planner.

 

In the box called “Customize your search”

 

open the “Keyword options” and select the first one, “Only show ideas closely related to my search terms” and save.

 

Then choose “Get Ideas.”

 

Then click on keyword ideas, we don’t really worry about the ad group ideas for now.

 

How to Do a Keyword Search in Google Keyword Planner

 

This will reveal the monthly search volume.  Choose what you want to keep.

 

The Keyword Planner makes it easy to download the entire list into a CSV file.

 

Or select only the keywords you think are worth keeping, add a check mark to the right of the keywords and on the right side of the page download then to a CSV file.

 

Now we go to Keywordkeg.com  and enter all the keywords.  Click on “Get search volume and CPC.”

 

As you will see, this looks pretty much like the Google Keyword Planner.

 

I’m going to compare all the numbers from four lists on one Excel spreadsheet.

 

I also deleted the phrases where the CPC (cost per click) was too high or if the competition was too high.

 

I deleted the phrases when the monthly search was too low.

 

So the list I ended up with is only about 10 options, I will not use all of them in the same blog.  I will keep some for future use.  I may use some for a title and throughout the blog or video.

 

In Summary:

 

1)  First, we went to Google and searched to get ideas for the keywords, phrases and some of the search numbers.

 

2)  Then we went to keyword Shitter to get even more ideas and numbers.  We gathered what we had so far and took them over to

 

3)  Google Keyword Planner to get the search results

 

4)  Last we took them to the Google browser extension called Keywords Everywhere. 

 

All we need to know is which ones are worth using! 

 

Once I have the list organized, beginning with Keyword phrases in column A, the monthly search volumes in column B, the competition in C, and the CPC in D.

 

I hit the alphabetize button so I can clearly see the 4 matches and learn which words are strong contenders across the board.

 

After running all the numbers; I deleted all the words and phrases that didn’t have any monthly searches.  If no one is searching for them, why bother?

 

After all the testing and cross-checking, I’m confident to bypass the Keyword Planner. 

 

The Keywords Everywhere was consistent enough to only check it once and a while.

 

 Which means; from now on finding your keywords will be super-fast and easy using this amazing browser extension called, “Keywords Everywhere?”

 

A word of caution; the keywords and phrases found in Google Search and in the Keyword Shitter, must be tested.  If no one is searching for them, leave them alone. 

 

To see search volume look in Google Keyword Planner, or for an even faster more simple way, use Keywords Everywhere, the Google extension.  Where you may paste an entire list!

 

Let me know if this helped!  

 

Leave a comment on my blog I’d love to hear what you think.

 

Take care!

Leslie O'Neill

 

P.S. Reduce your bounce rate by making your keywords relevant. Check out my recent blog to learn more about bounce rate.

 

How to Do a Keyword Search in Google Keyword Planner

What to Post on Facebook Business Page

What to Post on Facebook Business Page

 

 

Think about your Facebook page as if every day you are setting up for a party;  you invite followers that share the same passion or topic as your Facebook page.

 

And for a great party, we would provide a beautiful spread of delicious food, wine, beer, cocktails something for everyone’s tastes, right?

 

We’d have a nice mix of music genres, and the conversations would most likely be things related to the passion you have in common.

 

With that in mind, when we invite friends and followers to your page- we want to create the same atmosphere.

 

Now stay with me, I’m bringing it around to your posts from your page.

 

For instance, on my page Scuba Explorers – I only offer 2 things:

scuba instruction and group trips with yours truly, to explore amazing islands around the world.

 

Now if that’s all I offered day after day- if I only shared my content, if I only sent viewers to my website, and I only talked about myself and my offer – people would leave the party and probably not return.

 

By sharing intriguing stories, other exciting experiences, stories about marine life and the most virgin diving and more- it’s possible to create that cool party for my community. This is where your posts come in…

 

On Market Immersion – here our general audience is comprised of business owners/ entrepreneurs that want more brand exposure, they are into video marketing, sales funnels, and processes that save them time and give their business a nice return on their investment.

 

On this page, if your brand is anything related to digital marketing, how to videos, they would be a nice addition to our party.

 

This brand new page Leslie ONeill, is all about entrepreneurs, working online, traveling the world and experiencing various cultures. This is a perfect place to share your posts and images of travel writers/ bloggers, entrepreneurs, those traveling to discover the most delectable food and drink around the world. Music videos would probably be of interest to this audience.

 

With that said:

1) Feel free to like one or more pages if it relates to your brand or industry.

2) Like my page from yours and leave a comment and the link to your page so I know you’re there.

4) I’ll be sure to Like your page and leave a comment too, that way you’ll know I was there.

5) If you don’t see me on your page, send a private message and I’ll do it right away.

 

I share when I see posts that are relative and it’s not super salesy.  And when an image is captivating, they are every bit as important as the post, wouldn’t you say?

 

On another note, I have 3 websites that coordinate with each page. So my invitation extends there, as well.
If you would like a backlink to your site; send an original article, blog post or a vlog with one or two photos and keywords.
Once I review and publish it, I’ll send you the link to post on your site.
If for some reason it would not work, I’ll let you know why, you won’t be out anything, just post it to your site and we will try another time.

 

People say, Leslie, why do you promote other businesses?

 

I look at it like this. I’d rather invite quality people to the party. Those with a mutual interest in building relationships through business; people I may actually get to know over time. I believe it adds value and a win-win for all involved. It’s all about sharing the love, right?

 

I look forward to sharing your post on my facebook business page.

 

Talk to you soon!

 

Bye for now.

 

Leslie

Leslie O'Neill

 

P.S.  Please let me know your thoughts on:

What to Post on Facebook Business Page

What Does Bounce Rate Mean?

Bounce Rate

 

What does bounce rate mean?

Your visitors left the page they came in on.  They may have arrived on your site based on keywords.  When they arrived, it was not what they expected.

Bounce rate = the total visits to one page /divided by/ the total entries to one page (Tv/Te=Br).
Bounce rate is the percentage of a single visit to your website and they leave without viewing another page.   The more pages each person visits, the lower your bounce rate percentages. And that’s a good thing!

 

How important is Your Websites Bounce Rate?

Monitoring your website stats will help you gain a clear understanding of what is working and what isn’t.

So that you may do more of what is working and stop doing what isn’t.  

Are you checking your statistics regularly?  If so, awesome! If not, why? 

Among the many reasons to review your Google Analytic reports; your websites bounce rate is super important!

 

When the percentage is high, it means one of two things:

1. The keywords used or the landing page message did not reflect what they saw when they arrived… or
2. Your website visitors are not as thrilled about your content as you are.

The good news…when we know what’s broke, we can fix it!

 

Average website bounce rates:
Low bounce rate (super awesome) 25 – 30%
Excellent bounce rate 26 – 40%
Average bounce rate 41- 55%
High bounce rate 56 – 70%
Alarmingly high bounce rate 70%-up

 

Mobile bounce rates are typically 10 – 20% higher than desktop

When a bounce rate is lower than 20%, it’s a strong indication there is a problem with your Google Analytics implementation or your Google Analytics implementation or setup.

 

Different page types have different bounce rates:

Retail sales site 20 -40% bounce
Landing page (one call to action) 70- 90% bounce
Service site 10 – 30% bounce
Content website 40 – 60% bounce
Lead generation services for sale 30 – 50% bounce
E-commerce bounce rate N/A
Email campaign bounce rate N/A
Banner ad bounce rate N/A

 
Why are people leaving your site?
Your web pages are loading too slowly
Confusing layout, having difficulty navigating
Your content is not aligned with your SEO
You have too many or too few CTA’s (call to actions)
Your content quality is not enough, not rich enough
Your pages are not optimized for mobile

 
What affects the bounce rate?

  • Pop-up ads survey music or streaming video
  • Search engine ranking up page ranking higher or irrelevant keywords having higher
  • bounce rate
  • Type of audience
  • Landing page design & message
  • Emails and newsletters
  • Page load time, longer load time = higher bounce rate
  • External site links took them away, they did not return.

 

How to improve the bounce rate?

  • Make your sites theme responsive (mobile optimized)
  • Improve your content, add more detail with keywords, links, etc.
  • Add or fix the call to action
  • Organize your menu, remove unnecessary clutter, simplify your message with good keywords.
  • Optimize page load times (highly important)

 

Why visitors leave your landing page?

  • The page load time is too high.
  • Navigating around your website is confusing.
  • Your banner message is unclear.

 

How to improve bounce rate:

  • Maintained top rankings for your brand
  • Provide relevant content
  • Interlink to other relevant pages within your website
  • voice search function prominently
  • speed up page load using Google page speed plugin
  • get rid of pop-up ads
  • reduce external links
  • Make external links open in a new window
  • Make your message clear on landing page and web pages

 

 I hope by now you have a better understanding of

what does bounce rate mean

 

PLEASE leave your comments below!   Ask questions or suggest a topic.

 

Thanks so much for visiting!

 

Leslie  

Leslie O'Neill

Leslie O'Neill

 

P.S.  Please let me know if I may help.  

 

1 2 3 4
>