Optimizing your video means the same as SEO for YouTube channel (Search Engine Optimization), this is how to rank YouTube videos on Google.
The reason people go to YouTube; to search for entertainment, search for information, or search how to do something, right?
So by optimizing our videos, we are helping our fans or followers find our videos, sound easy enough?
Can you see why this is hugely important for the success of your YouTube channel views? If your videos are not optimized, they will land on the videos that are.
To demonstrate “YouTube video optimization” I will explain step by step and then we’ll look at the results.
We will talk about your title, description, tags, and your call to action. No worries if you have no idea what that means, we’ll cover each as we come to it.
I am creating this post and video about my dear friend who happens to be a fabulous singer. While we were sitting on a sidewalk in Playa del Carmen, Mexico; Luciano sang a few songs to a small group of us.
I shot two videos with my cell phone and that is what I’ll use to demonstrate “YouTube Video Optimization”.
Luciano performs live on stage where he lives in, San Juan, Argentina.
For those reading or watching and you’re not a professional singer; these methods apply to all businesses, all sizes, all industries.
Each title should contain a good keyword phrase. We won’t have time in this video to go into detail about keywords or keyword phrases but I’ll include a link in the description to a previous video that covers “How to Do A Keyword Search”.
Your title should cover exactly what the video is about. And in Luciano’s case, since our goal is to generate more visibility for him and his name is his brand. Most of his titles will be his name and the song title he is singing.
Other videos that may include other content, is when the keyword phrases are most important. One exception is if Luciano was performing at the same location every time, or if it was at a very famous venue, we may want to include that name in the title. Always use the extra Google juice to get more viewers to your channel, only if it actually pertains to your video.
For this title, we will use: Luciano video is singing Zamba Para Olvidar
And as Luciano becomes even more famous, which he is, we may also include words like (official video) to each title.
In the description area, we will include only pertinent information that talks about the video. The description should be fairly short, using only quality information. Meaning, do not use a bunch of fluff or empty words.
If other prominent names were present in the video or the location where the video or show took place, it’s a place where you perform routinely or the location of the video is well known, then include it.
Whatever you want to draw attention to or benefit from the Google juice it will provide; then include that information, only if it applies.
The words you use, provided they are keyword worthy, will draw more viewers to your channel, you may want to thank the well-known place for having you there or mention the name if it’s noteworthy.
Example: Music video by Luciano Sagua performing (or singing) Zamba Para Olvidar this is where we may add the location, only if you want to draw attention to the place. The city & state should be used for sure.
We are still within the description area where you will add your call to action. Your main call to action should actually go on the first or second line at the top of your description.
For each video, decide what you would like your viewers to do after watching your video?
“Call to Action” options to consider:
Follow Luciano Sagua:
Facebook: https: //facebook.com/xxx
YouTube Channel: http://YouTube.com/xxx
Place the option (s) you prefer in the description area for each video and of course, tweak them to fit your brand or industry. Give clear, concise, and brief instructions on what you would like your viewer to do next (call to action).
Some choose to copy and paste all their social channels into every video description as well into the channel information, itself. If you use them all, use the most desired “call to action” on the 1st or 2nd line at the top of the description box. It may be your web site URL or a link to opt-in to your email list.
It helps to keep a document with all the words and hashtags that you may easily copy and paste where needed. It’s simple to add or remove words for each new video.
Hashtag Example: #LucianoSagua #SanJuan #Argentina #PopLatino #LatínPop #musician #music #songs #PlayadelCarmen #ZambaParaOlvidar
In the description, write all that is important about the video. If there are important names such as the name of the place where you are performing or other people, playing with you, include their names. Especially if they also have a big following. This will draw more attention to your channel.
Underneath the description area, inside the box, we are going to use the words without the hashtag, and instead, comma separated.
Luciano Sagua, San Juan, Argentina, Pop Latino, Latín Pop, musician, music, songs, Playa del Carmen, Mexico, Zamba Para Olvidar
As a singer, branding your name is a good idea. Luciano, your YouTube channel name is perfect as is.
Your YouTube channel URL name should eventually look like this:
https://www.youtube.com /user/ LucianoSagua
No worries, YouTube has changed the ability to create a custom URL until a channel has a minimum of 100 subscribers. Once you have 100 subscriber’s, we will request your name be included in your customized URL address.
These principles apply to all businesses, no matter the size.
Please let me know if there is anything I can help you with or if there is something else you want to learn.
I happily reply to all comments or questions.
P.S. For updates and tips for online marketing tips, please go to my channel here and subscribe. 🙂
P.P.S. The videos I shot of Luciano in Mexico. He’s such an amazing singer. Although to hear him live will require a trip to Argentina! 🙂
Leslie, founder of MI, a digital marketing agency for brilliant business owners and entrepreneurs. When she’s not helping owners with their online presence, running Facebook or Google ads, designing websites, landing pages, email campaigns or creating video ads; she's probably scuba diving off some remote island in the Caribbean! She's super friendly & fun to talk to. She enjoys sharing things that will help your business. So reach out from your favorite social site and say hello; she'll be expecting you! :)
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