Your visitors left the page they came in on. They may have arrived on your site based on keywords. When they arrived, it was not what they expected.
Bounce rate = the total visits to one page /divided by/ the total entries to one page (Tv/Te=Br).
Bounce rate is the percentage of a single visit to your website, and they leave without viewing another page. The more pages each person visits, the lower your bounce rate percentages. And that's a good thing!
How important is Your Websites Bounce Rate?
Monitoring your website stats will help you gain a clear understanding of what is working and what isn’t.
Now you can do more of what is working and stop doing what isn’t.
Are you checking your Google Analytics regularly? If so, awesome! If not, why?
It’s easier to make improvements when we have a starting point. Another screen to monitor routinely is your websites bounce rate.
When the bounce rate is high, it means one of two things:
1. The keywords used or the landing page message did not reflect what viewers saw when they arrived.
2. Your website visitors are not as thrilled about your content as you are.
The good news is, when we know what’s broke we can fix it!
Average website bounce rates:
Mobile bounce rates are typically
10-20% higher than desktop
When a bounce rate is lower than 20%, it’s a strong indication there is a problem with your Google Analytics implementation or your Google Analytics implementation or setup.
Different page types have different bounce rates:
Why are people leaving your site?
What affects the bounce rate?
How to improve the bounce rate?
Why visitors leave your landing page?
The recommended load speeds:
Knowing your page load speeds will help you make adjustments accordingly.
Test your post, page, or website here: Googles PageSpeed Insights
How to improve bounce rate:
I hope by now, you have a better understanding of what bounce rate means.
Please leave your comments below! Ask questions or suggest a topic.
Thanks so much for visiting!
P.S. Please let me know if I may help.
Leslie is the founder of MI, a digital marketing agency for brilliant business owners and entrepreneurs. When she’s not running ads, designing landing pages, websites, or email campaigns; she's probably scuba diving off some remote island in the Caribbean! Leslie's super friendly & easy to talk to. She enjoys sharing things that will help your online business. Reach out from your favorite social site and say hello; she'll be expecting you! :)
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