11 Benefits of Video Marketing
for Your Business
Video marketing is a powerful boost to your overall SEO.
Video is highly effective for increasing traffic and growing revenue. Businesses need many tactics to thrive in today’s market. Every brand needs a story. Apart from being a rich visual medium, there are
many perks to creating custom video as part of your marketing strategy.
1
Stories Sell Your Brand, Products, and or Services
Stories elicit emotion, stories influence and build trust, they help us make sense of complex information. A great story can communicate the entire character of a brand in less than one minute. Stories are persuasive without much effort other than a strategy. Stories through video and images are by far, the best form of marketing.
Simply put, the numbers tell a compelling story. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.
2
Grow Your Revenue
Business owners using video to grow their brand see a revenue increase 49% faster year-over-year than those who don’t use video.
3
Video Influences Buying Decisions
Forbes reports, 90% of consumers say that viewing a product video helps them make a purchase decision, and 64% say that watching a video makes them more likely to buy. 97% of marketers use video to help increase user understanding of their services.
4
Rank Higher in Search
Videos help improve your website’s ranking in the search engine results pages (SERPs). The amount of time a visitor spends on your page impacts where your site appears in the results. People spend more time watching (good) videos on your site, which pushes you higher in the rankings. Video is an incredible way to increased dwell time on their sites.
5
Increase Online or In-Store Traffic
Businesses that use video on their websites receive 50% more web traffic from search than a non-video user. Video is critical to your content strategy; even a simple 45-60 second video packs a powerful punch that is more memorable and measurable than text. Short videos are perfect for any audience creating engaging pieces for a solid format, every marketer's dream.
6
Videos create More Powerful Backlinks
Not all backlinks are equal. Quality is more effective than quantity. Video is an easy and powerful method for backlinks. One important ranking factor of your videos ranking faster, is that Google is partial to linking to their products. Google owns YouTube so backlinking to other Google properties receives favor.
7
Drive Traffic to Your Website
Search engines LOVE fresh new content, especially custom videos. Every time you add content, your search engine rankings will see a rise. By using new videos, you can multiply the search engine results by using keywords in the video title, tags, and description. First, upload it to YouTube and then add the video to your website to maximize the SEO benefits. Then of course share your weblinks on all your social media networks.
8
Video Bumps-up Conversions
Video users receive 37% higher click-through rates and 44% higher conversion rates. Social Media is a powerful way to syndicate your web-link to maximize your reach so your video will get seen by consumers and businesses that may not have seen it otherwise. If the video is truly engaging you will see an increase of new visitors to your website. Also using video on a landing page can increase conversion by 80%, according to Unbounded.
9
Reach Decision Makers
Business executives watch and share with colleagues work-related videos weekly. Executives prefer to watch a video over reading text. The general public is also 90% more likely to learn about products or services by watching a video.
10
Shared Videos Equal More Shares
Social videos generate 1,200% more shares than text and images combined, if your brand creates video content that educates, helps, or entertains your target market, 83% of consumers say they will consider sharing it with their friends. Videos posted on social sites receive 10 x’s more views and engagement than text and images combined.
11
Stay Top of Mind
Campaign videos are designed to be a cinematic experience, with no sales pitch. That’s the beauty of these videos; selling is not necessary. A good storyline with personality, where the audience and connect, and identify will sell itself! It's that simple!
Why Choose Market Immersion for Your
Custom Video Creations?
We are Professionals
At Market Immersion, we are immersed in every aspect of each video, from scriptwriting to shooting, selecting supporting images, editing, uploading, publishing, to syndication. We not only tailor each message to meet the needs of your followers, but we use each video to rank your site higher in the
Search Engine Page Results (SERPs). Each video is multi-purposed, to convey the right message, and for SEO purposes as well; titles, content, and tags, are crucial to ranking higher. We bring each video to fruition, from concept to creation.
We Understand Your Need for Speed
Time is of the essence and we pride ourselves on meeting deadlines. Regardless of time restraints, even short notice, we can produce a video without compromising video quality. It doesn’t matter where
you’re located; we work with large and small businesses across the United States. We have the experience and infrastructure to handle complex projects; the internet allows us to work quickly.
We Use A Solid Blueprint
Not every video script requires a copywriter, however a script is an essential component of every video. A script is a blueprint to ensure your precise message is presented with the right keywords for higher ranking.
We have experienced scriptwriters to communicate the right message about your products or services; while keeping your prospective clients, and current customers engaged and drawn to your brand.
Video Marketing Syndication Consultation
We work with you to find the best methods of marketing your video to generate leads and convert them into clients. We have a proven system for building successful marketing strategies.
We provide in-depth knowledge making your videos more effective, give you exceptional and reliable service, along with a pleasant experience.
We Engage Your Website Visitors
Our custom videos bring visitors to your website by improving search engine rankings, and we get them to focus on your message via multiple methods that result in your audience spending more time on your website exposed to your value proposition. Custom videos provide a unique advantage over other forms of content; it does more than tell visitors about your
company, product, or service; a story draws them. Buy drawing them in they are no longer Passively viewing a video, they are actively engaged, which is more powerful and people learn and remember information better if they are actively engaged. Custom videos accomplish many goals at once!
We Educate and Entertain
We use a combination of video styles throughout your site. No matter which style, each video should be helpful, informative, and entertaining. Videos should leave your audience feeling positve; they can be serious with a bit of fun in between, and at times, make people laugh out loud! Even a technical or legal type of
video should include some levity with a bit of entertainment value to keep viewers awake. You want your viewers to remember it, share it, and with any hope, that is goes viral! The best way is to add a certain amount of humor, especially to the more serious videos.
We Showcase Your Company’s Personality
You can claim to be hip and cool, dedicated to solving your customers' issues but why not use a video to elicit that message? People are more likely to believe something when they arrive at an opinion on their own.
There is no better way to accurately present your company culture, than through the personality of you and your team in action, shown through a custom. Your audience will instantly like, know, and trust your business and your staff!
We Increase Your Reach
In the same way, you increase your website reach by sharing your blogs with your social platforms, you do the same with your custom videos. By sharing all videos through social media networks, you are allowing your viewers to share with theirs. This creates a great
opportunity for your videos to go viral. The more places your video is shared, the betters your chances to be shared, paid promotions will put your video in front of your ideal client, in specific zip codes. We have options in reaching a massive audience.
We Help You Stand Out from Your Competitors
Video is the best way to differentiate yourself from your competition. Not many companies have the vision, creativity, or the knowledge to create custom videos showcasing their products and or services on their websites. Those who do will have a major advantage
over their competition. Whether your industry is highly commoditized or highly specialized, utilizing custom videos on your website will set you apart from the others and raise you higher in search results.
We Encourage Regular Visits to Your Website
Getting people to visit your website is good, getting them to return time and again is the ultimate. Every time a visitor returns is another opportunity to expose them to your offer and encourage them to take specific actions. We get people to regularly visit your website by adding exciting, engaging, and helpful videos that
deliver your target message, providing value to your viewers. This is especially beneficial to your viewers when we educate them on their issue, a topic, or something concerning them. This may include teaching your customers or potential clients on how to use your product(s).
We Handle Your Custom Videos from Concept to Creation
At Market Immersion, we are digital marketing professionals, this goes beyond video customizations. When it comes to deciding which video concept is best, we can easily determine by analyzing your business's online footprint, what video styles are needed the most to capture the true essence of your brand.
We create custom videos to educate, entertain, and successfully help your viewers become avid clients. We are the best video production company that delivers high-quality multi-purpose videos every time! Our rates are competitive with no hidden fees.
Video Marketing is a Powerful Strategy
Here’s what people are saying about video marketing...
Marie Martin, MD
Cell Biologics
Video Marketing for my practice.
Leslie designed a series of videos to teach our potential patients about stem cell treatments. She took all the basic information that we repeat 15 or more times every day, and incorporated them into informational videos that we send all our patients; whether they call in or sign up online. We can inform and educate potential patients, so by the time they come in for a consultation, we no longer need to spend an additional 30 min on basic questions and answers. They may have a few to clear up, but mostly they are asking about pricing and other logistics. We can see more patients daily because we save hours of repeating ourselves. Typically, they have already made their decision. We only wish we'd begun sooner!
Carl Wilson
Resort Owner
Video Marketing Campaign
With the recent travel cancellations and restrictions, we turned to Leslie for advice. She recommended using a series of videos to educate and showcase our beautiful resort. She shared many ideas and strategies that she could help us with including some tactics we could do on our own. So far we've been very pleased with our results, and over time our numbers continue to improve. We are looking forward to an ongoing business relationship with Leslie, and trying other strategies she suggested, as well. As she explained, we keep doing what we know works, as we try other ideas to see what may double, triple or quadruple our efforts. If you are considering video marketing; do not hesitate, go for it!
Commercial & Explainer Videos
We will orchestrate your script, use relevant royalty-free images, video footage, and background music, add a voiceover, kinetic texts and or graphics; whatever is neccessary to create a professional custom video!
Frequently Asked Questions
| What is the Average Turnaround Time for a Video? There are four main steps in building a Custom Video Campaign. Strategize to determine your goals and establish a storyline or framework. Data Acquisition we pull pertinent information from all your data sites, including your website, social sites, dropbox, etc. Or gather needed materials from copyright-free member sites. Production we create a series of custom videos from video assets you already possess, or we produce for you. Publish we will host your videos or publish them to your channel. We may use videos in a marketing sales funnel, add them to your website, or share your videos on all the social networks. |
| Yes. We can work with a video that you shot, including footage from video camers, or a cell phone, we also use B-roll of relative content, or a combination of all. |
There are many steps involved in creating each video. The average turnaround from start to finish is two weeks. This is contingent upon the complexity of the subject matter, the video length, and where the material is obtained. Once we have worked together, the final video product will take less time. It helps to know how involved you want to be in every step or if you are fine to wait and be wowed in the end? The more involved the slower the project will be, waiting for approval and too much back can make a project fall behind schedule, especially if someone fails to sign-off on each phase on the project.
The base cost of a campaign is $15,000. Video production is additional.
Your budget is the 1st thing you need to establish. For some clients, this may be where the questions end. Your budget must match the video length or video style necessary to achieve specific goals.The budget to produce a single video ranges from $300-$5000. Videos are evergreen, meaning we build them once, and the work and stay live-on for many years t come.
Google Analytics provides us with data so we know, what videos were watched, the number of unique views, how many times the video was seen, how long they stayed, where a viewer dropped off, and we can see how many watched to completion. Google Analytics helps us analyze every step of a campaign so we know where to tweak areas for the best performance. Once we dial it in, we let it run automatically, and begin to build another.
Every piece of content created for the internet needs a good keyword title, tags, and the words spoken within the video to attract the audience you desire.
The next step is to put it in as many places as possible that will most benefit your particular business. You may do this yourself or we can help.
Upload to YouTube- or another video hosting source (Vimeo, Wistia, Dailymotion, SproutVideo, etc)
Send the video to your email list and then post the video on all your business profiles:
Website, Instagram, Facebook Page, Pinterest, LinkedIn, Twitter
Now add to all your Social Bookmarking accounts (if you don’t have one, sign up using your business info, they are free: StumbleUpon, Dribble, Pocket, Digg, Reddit, Scoop.it, Slashdot, e Heart It
Even more powerful options:
- Use the power of FB ads to get your video in front of your precise audience, (do not boost a post) this is nothing like running a solid ad. You can restrict the ad being seen in certain demographical locations, or within a certain radius of your area. Or only those who like x,y,z, etc. FB ads apply to most any size or type of business.
- Run a Google Ad, are best suited for certain types of businesses, High Customer Lifetime Values
Certain industries can better afford to spend more to acquire new leads and customers because the lifetime value of a new client is so high. Example:
- Dentists, doctors, etc. – When a dentist acquires a new client, they can potentially be worth thousands or even tens of thousands over many years, especially if they go on to refer more clients. Marketing pays off.
- Colleges & online degree programs – University of Phoenix, ITT and DeVry spend a lot on PPC because a new student is worth much more throughout their education. The same applies to various types of training programs.
- Cable and Internet providers, utilities – People tend to stick with one provider: phone, cable, or Internet service and pay that monthly bill for a long time. Any recurring service (subscription-based software, for example) could fit the same model.
High Margins
It’s not always about “lifetime value” as much as the “high margins” for a single purchase. Big-ticket items like:
- Lawsuits – A lawyer can make a lot of money off a single case, which is why keywords like “personal injury lawyer” are so expensive – even if that client only needs your services for the one lawsuit, the margins can be very high.
- Repair jobs – Some kinds of home repair can be very expensive (roof repair, new pipes, etc.), so catching someone who needs this kind of work done can be a big win.
- Computer equipment – Servers, copiers, etc.
- Home Appliances – These days people usually comparison-shop online before buying something like a washer and dryer. The same goes for purchases like mattresses and large furniture.
- Cars – We've seen used car franchises have a lot of success with geo-targeted PPC.
- Any item or service with a price tag in the thousands ($1000 and more).
Hard-to-Find Products
If your e-commerce business carries products that aren’t easy to, you’re probably a good candidate for PPC advertising. People often use search engines to find items that aren’t available at a local store.
Product or service sales over $500, will sell faster and easier by using a video series no matter which method you choose to publish.1 Minute Video
Commercial
$
600
3 Minute Video
Commercial
$
800
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
5 MINUTE VIDEO
Explainer Video
$
1000
10 MINUTE VIDEO
Explainer Video
$
1200
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
The 17 best types of video content people love to watch:
types
ConClusion
With a solid content marketing strategy that considers your brand, your audience and your goals, you can start creating video content that offers real value for your viewers. Ultimately, that’s what compels and converts.
Evergreen video content is useful to your audience year after year; it's a solid, worthwhile investment, as you create it once and use it for many years to come.
Here's a hit list of the most popular types of evergreen videos that you should be producing:
About Us
Introduce yourself and your staff, give a bit of company history, show store or office in the background, may also be leveraged as an effective recruiting tool.
Animations/Infographics
Do you have an infographic, slide deck, or animation already produced? Recycle it and turn it into an engaging video!
Behind-the-Scenes
Share the inner workings of your company with a glimpse of your team's personalities as they perform their daily responsibilities. Keep it fun and light-hearted!
Case Study
Give your current and potential customers a view into how your team handled a challenging or interesting project and got results. For an even more fascinating, interview others involved. Incorporate text or image to clarify complex concepts or data points.
Client Spotlight
Have a great client story you want to share? Praise them with a client spotlight video and share on your social media channels, remember to tag them and other brands mentioned – they’re more likely to share it with their audience too!
Curate a Toolkit
Pull together a list of your favorite tools, and present it on video for your followers? These industry-specific product review videos tend to get plenty of traction. Make it extra special with screen captures, voice-overs, and quiet background music.
Define Best Practices
Nothing says you know your stuff like a “Best Practices” video. Consider another style by compiling best practices in your industry, highlight others' work, as well as your own, and point to resources that your audience can use to get more information. Another format is to interviewing experts via phone or screen recordings to get video clips, this adds more credibility as well. The bonus: they will most likely share the video with their audience.
Educational
Video is an excellent way to educate your audience on the need for your product or its big-picture context. Using an educational series is extremely powerful and the best way to sell your products or services! .
Engage a World Issue
Highlight your position and relevance regarding a well-known topic that your company cares about. This works best if it’s an ongoing issue or a long-term commitment to a charitable cause.
Explainer/ How To
Using videos to address frequently asked questions about your product or service, or providing guidance on something that typically confuses people will save you and your customers time and aggravation, as well as speed up your sales cycle!
Testimonial
Interviewing customers live or simply share their text testimonials set with image and music is a nice and easy way to showcase your companies strengths and values.
Thank You
Take time to show appreciation for the support of your customers and followers in a 30 - 60-second video message; make it more about them, and less about you. They will most likely share it.
User-Generated
Host a contest for customers and fans to submit a video, then edit them into something to thank and honor your loyal audience members.
White Paper
Introduce yourself and your staff, give a bit of company history, show store or office in the background, may also be leveraged as an effective recruiting tool.
CONCLUSION
Evergreen content is great for providing helpful information, building loyal followers, gain thought leader status, and to boost your channel and your website’s SEO.
Video allows us to easily expain complex concepts. Stories inspire like no other medium, and we can add a series of videos directly to your offer and influence sales.
Ready To Talk About Custom Videos?
The results are incredible! Click to begin!